Frisco Market Update: What Fall 2025 Sellers Need to Know

You’ve heard agents say it: “It’s always a good time to sell.”
I don’t buy that. And this fall, you shouldn’t either.

Right now, the Frisco luxury market is shifting — and not in ways that favor every seller. Inventory is building, demand is softening, and pricing strategy matters more than ever. Here’s what’s going on and how to protect your equity.

Interest Rates Are Still High

The recent Fed rate cut didn’t move mortgage rates much. Banks had already priced it in. As of now, the average 30-year rate is 6.19% — roughly the same as last year.

That’s keeping buyers budget-constrained and causing many move-up sellers to pause or rent instead of purchasing again. In short: less demand, more uncertainty, longer timelines.

Visa Fee Changes Are Shrinking Demand

Frisco has one of the highest H-1B visa job concentrations in Texas. In 2024 alone, over 3,600 H-1B visa positions were certified for employment in Frisco — more than the total number of homes sold annually.

Now that a new $100,000 visa fee went into effect in late September, demand is expected to drop sharply. JP Morgan forecasts a 50% reduction in new applications, and showings have already slowed.

This change could reduce buyer activity in Frisco by up to 18% — a serious shift sellers should not ignore.

Longer Days on Market, More Price Reductions

At the end of October, luxury homes in Frisco averaged 113 days on market, up from 93 days over the past five months.

The median list price has dropped from $1.5M to $1.3M, and more than half of active listings are seeing price cuts — up from just 35% in April.

Nearly 1,000 listings were removed without selling in the last six months. Many sellers are still overshooting on price, only to reduce later.

Three Smart Selling Strategies for This Market

If you don’t have to move urgently, spring may offer better conditions. But if selling now is necessary, here are three options that can help you win:

1. Consider a Cash Offer
Showings during the holidays can be stressful — constant cleaning, interruptions, and delays. A no-showing cash offer lets you skip the hassle. With strong investor demand in Frisco, we can often secure a fair price and close fast, especially with the right positioning and presentation.

2. Explore New Construction Deals
Builders are offering major incentives right now — rate buy-downs, paid closing costs, upgrades, and extended warranties. In some cases, buying new is more affordable than buying resale. That trade-off could make your next move a financial win, even if your current sale isn’t top dollar.

3. Prepare and Price Realistically
Buyers today are cautious and choosy. If you’re listing traditionally, focus on staging, repairs, and smart pricing. Holiday décor can hurt perception, so keep it minimal. And most importantly — trust your agent’s advice. Overpricing will almost always backfire in this environment.

This isn’t the time for guesswork. The Frisco market is more complex than it’s been in years, and sellers who move forward without a plan are leaving money on the table.

If you’re thinking of selling or just want a second opinion, let’s talk. My team and I have helped hundreds of Frisco families navigate uncertain markets and come out ahead.